The ‘Global Television Services Market Size, Share, Trends, Analysis, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global television services market, assessing the market on the basis of its segments like delivery platform, revenue model, broadcaster type, andmajor regions.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Television Services Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2020): USD 3.32 billion
- Forecast CAGR (2023-2028): 5.4%
- Forecast Market Size (2026): USD 4.73 billion
The market for television services is expected to grow as a result of the increase in demand for HD audio and video content along with the development of technologies like the Internet of Things, over-the-top television services, and Internet Protocol Television, which facilitates the delivery of HD content.
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The media sector is continually evolving, and TV services and players are attempting to offer features like on-demand video playback, which is anticipated to result in significant development for the television services market. Media outlets may now provide precise, local, and current reports due to rapid technological advancements.
The COVID-19 pandemic outbreak has created additional growth potential for the television services industry as interest in both visual and auditory material has considerably increased.
As more time has been spent watching television during the pandemic lockdowns, more people have been tuning in to commercial channels, including news stations. Corporate organisations are spending more on advertising, which has raised revenue from adverts. These factors are significantly contributing to the expansion of the television services market.
Although several shows and video programmes are available on mobile devices, the availability of good quality and large-screen devices is encouraging consumers to switch to larger screens. Watching television programmes with friends and family is another factor driving the market for television services.
Television Services Industry Definition and Major Segments
Television services refer to the provision of visual and audio content, such as news, music, shows, and movies through televisions. These services can be directly integrated with the television, with a separate payment system either through the service provider or through a subscription service. The television services may or may not be on demand or with advertisements, depending upon the broadcaster type and their revenue model.
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Based on delivery platform, the market can be divided into:
- Digital Terrestrial Broadcast
- Satellite Broadcast
- Cable Television Broadcasting
- Internet Protocol Television (IPTV)
- Over-The-Top Television (OTT)
On the basis of revenue model, the market can be bifurcated into:
- Subscription
- Advertisement
By broadcaster type, the market can be divided into:
- Public
- Commercial
On the basis ofregion, themarket can be segmentedinto:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East andAfrica
Television Services Market Trends
The television services market is likely to be driven by the rising trend for OTT across the globe. Over-the-Top (OTT) is a term used to describe a business strategy that uses the internet to circumvent established structures. OTT video platforms, which were formerly seen as a luxury, are now widespread. Millions of individuals no longer have to pay cable companies to receive content due to popular online streaming services. This is aiding the market growth.
Although a barrier to the growth of the television services market has been a lack of digital literacy and access to digital infrastructures like Wi-Fi connections, storage devices, applications, and software, with the continuous rise in internet users and technological advancement, the market has been given lucrative opportunities.
A few other factors that support the expansion of the television services market include growing digitisation, accelerating the switch from analogue to digital, and enhancing the current infrastructure. There is a high demand for linked televisions and smart TVs due to the increase in utility of contemporary internet-connected televisions and technological advancements in the television industry. Additionally, the television services sector is being fuelled by an increase in TV subscriptions as well as a rise in the usage of television in homes.
Key Market Players
The major players in the global television services market report are :
- Canal+ Group
- Time Warner, Inc.
- Viacom CBS Inc.,
- Channel Four Television Corporation
- Centurylink, Inc.
- 21st Century Fox
- others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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